Natural Foods Merchandiser
Creativity now keeps customers later

Creativity now keeps customers later

As the economy began to sour, signs of changing American spending patterns surfaced. Take Palm Springs, Calif. Prior to 2008, luxury cars were a rarity in the Walmart parking lot. But as 2009 approached, BMWs, Audis and even an occasional Maserati could be seen in that parking lot off Ramon Road.

The dichotomy hasn't escaped Walmart execs, who've announced plans to remodel about 600 stores during the current fiscal year. The program, Project Impact, will create wider aisles, improve signage and displays, eliminate clutter and do away with "action alley"—pallets of merchandise stacked in the aisles.

The plan is to ensure new customers stay with Walmart after the economy turns around. It's a smart strategy. Studies of Depression-era companies that increased advertising and did everything they could to make customers happy in that downturn typically experienced an increase in profits over their competitors, and are also the companies still thriving today.


Turtle Island Foods Tofurkey Roast The quintessential centerpiece for any vegetarian holiday table.

Grown Right Organic Whole Berry and Jellied Cranberry Sauces Time-starved customers will appreciate this convenient version of a holiday favorite.

Divine Chocolate Milk Chocolate Coins Finally, fair-trade Hanukkah gelt.

Fire & Flavor Turkey Perfect Brine Kit Everything busy shoppers need for a well-seasoned holiday bird.

Golden Star White Jasmine Sparkling Tea This refreshing, delicate sparkling beverage offers a sophisticated alternative to alcohol.


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.