Change is good, they say, but change can be difficult. Those companies that make change an integral part of their DNA have an obvious advantage over those that don’t. So how do you crack the code on change? Best-selling author and business leader Jason Jennings will share his five secrets of change at The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry, Nov. 5 to 8 at The Ritz-Carlton, Laguna Niguel in Dana Point, Calif. Mr. Jennings will speak in the afternoon on Friday, Nov. 7.
Mr. Jennings is one of the most successful and prolific business and leadership authors in the world. He and his research teams have studied the financial performance of more than 220,000 companies worldwide, conducting interviews with more than 11,000 CEOs, business owners and entrepreneurs in the process. He strives to help lead individuals and companies to their full economic potential. He authored the 2012 New York Times bestseller The Reinventors—How Great Companies Embrace Constant Radical Change, and his new book, The High-Speed Company: Creating Urgency and Growth in a Nanosecond Culture, will debut in February 2015.
“We know we’re operating in a fast-paced business culture that requires companies to rapidly innovate and embrace new ideas in order to thrive,” said Steve Mister, president and CEO, Council for Responsible Nutrition (CRN). “Mr. Jennings will deliver motivational and results-based concepts to help reinvigorate your company’s approach to change.”
This session, sure to be packed with valuable business insights, is just one of a full agenda during The Conference. In addition to The Conference, CRN is presenting The Workshop: CRN’s Day of Science, an all-day symposium on Nov. 5, just prior to The Conference. Four flexible registration options spanning both events are available. See CRN’s events website for details: crnusa.org/2014events.