Cut the BS & keep it real

When seeding and growing a natural food company, you want to make your product unique. Make it interesting. Make it fun. But most importantly, keep it simple. Brand strategist Chris Robb, Chris Robb, partner at InHouse Creative Studios, can’t stress this point enough for natural products entrepreneurs, because, remember, your target customers shun "foods" with mile-long ingredient decks full of unpronounceable additives and chemicals. They also pass on brands they’re not sure they can trust and companies that seem to be in the game only for the money. Robb offers expert advice on how to skip the BS and put a simply stellar natural product to market.

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