David Sorley: Defining authenticity

When it comes to transparency and authenticity, "separating the wheat from the chaff" is something the natural products industry is known for. But how do you define authenticity? We asked David Sorley, a natural products consultant with a long history in the industry. As he points out: "This new consumer is very savvy; they’re quick studies; they can sniff out unauthentic things very quickly... [which is] good, because it really helps separate out a small consumer packaged good versus a large company’s products."