Desert Lake Technologies announced that it plans to operate under the name Cerule™. The new name more closely unifies its scientifically researched, microalgae-based ingredients with the company that supports it. The name change is effective immediately and is being showcased at SupplySide West Global Expo and Conference in Las Vegas
“The change from Desert Lake Technologies to Cerule comes at a defining moment in our company’s history,” said Greg Newman, president of Cerule. “Cerule created a new category of scientifically researched, safe, potent, high-quality and efficacious microalgae-based ingredients called ‘Algaceuticals™’. By taking on the Cerule name, we differentiate ourselves as the developers of our unique blue-green algae extracts and better market our product offerings as we continue to expand to outside markets.”
Cerule is a family-owned business with a 15-year history and a growing portfolio of ingredients including its newly launched Cyactiv™ brand, a concentrated extract of Phycocyanin combined with other blue-green algae-derived compounds that help rebalance the body to support a healthy inflammation response. Cerule chose its name after an extensive selection and vetting process that included suggestions from Cerule employees who are fully engaged and committed to the company mission.
“While our company name is changing, all core elements of the organization will remain the same. Cerule will continue to serve customers as a manufacturer committed to research, innovation, and delivering proven results,” continued Greg.
Along with the name change, the company adopted a new corporate identity, including a new logo and website that can be found at cerule.com.