America’s #1 Selling Protein Goes Green for Wal-Mart with the launch of the DESIGNER WHEY SmartBOXX™
Carlsbad, Calif., August 10, 2006 – NEXT Proteins, a leading producer of a full-line of whey protein products under the DESIGNER WHEY® brand, has announced the launch of an industry first – the DESIGNER WHEY SmartBOXX™.
The DESIGNER WHEY SmartBOXX is revolutionizing the protein powder industry by providing the World’s First Planet-Friendly Protein Packaging. Each SmartBOXX is easy to use and occupies less kitchen space when compared to a typical 2lb plastic jug. The 2.5lb SmartBOXX is 100% recyclable too! The new DESIGNER WHEY SmartBOXX allows consumers to reach their daily protein needs while helping support our growing planet, keeping in line with Wal-Mart’s environmental initiatives in sustainability projects.
The Planet Friendly SmartBOXX provides a quick, easy and convenient “whey” to supplement with protein. Each DESIGNER WHEY SmartBOXX contains around 40 servings of high quality DESIGNER WHEY protein and is available in two delicious, easy-to-mix flavors: Chocolate and all natural French Vanilla. DESIGNER WHEY protein is research proven protein that works. With over $7.7M invested in Research & Development, DESIGNER WHEY helps health conscious consumers support their healthy lifestyles by meeting their protein needs.
David Jenkins, 3 time Olympian and creator of DESIGNER WHEY Protein explains, “Innovation is the driving force behind the growing success of DESIGNER WHEY. We are constantly seeking out opportunities to advance – so when we came across the prospect to produce a planet friendly protein, we seized it!” Jenkins states, “We’re proud of our ability to provide a high quality protein to consumers while protecting our planet.”
ABOUT DESIGNER WHEY SmartBOXX™
The 2.5lb DESIGNER WHEY SmartBOXX will launch exclusively at select Wal-Mart stores nationwide in October 2006. Available in 2 delicious flavors: Chocolate and All Natural French Vanilla, the DESIGNER WHEY SmartBOXX offers taste and convenience in a recyclable box. Each serving of DESIGNER WHEY provides 20 grams of muscle-building protein. For more information, visit www.designerwhey.com.
ABOUT NEXT PROTEINS
Based in Carlsbad, Calif., NEXT Proteins was established over 15 years ago when David Jenkins combined his passion for sports and academic knowledge to create the highest quality whey protein supplements; designed to enhance the life of the consumer. From its very beginning, NEXT has been committed to excellence, delivering only the best-tasting, health-minded products in the industry. Since 1993, NEXT pioneered the development of one of the industry’s best selling proteins, DESIGNER WHEY, which powered the Company’s innovative, great tasting products such as DESIGNER WHEY Protein Powders and the first protein candy bars DETOUR. Under Jenkins direction, NEXT has become a leader in the protein industry, pioneering the innovation, development and manufacture of some of the most successful whey protein products in the U.S. Recognized as an authority on the many advantages of whey based products, NEXT is one of the largest contributors for furthering research on whey. The company has invested more that $7.7M dollars in whey research and clinical testing over the last 15 years. For more information visit www.nextproteins.com.