Nutrition Business Journal

Did You Feel That?

“Experiential” ingredients give consumers something they can sense right away.

Most supplements fall under the “hope in a bottle” meme because the effects of supplementation cannot be tangibly felt in the short or medium term. We take a multivitamin and hope, as published studies suggest, that we will suffer fewer heart attacks or strokes or have less incidence of cancer. File under: Age gracefully.

But the most popular supplements are experiential, which, as the moniker suggests, give consumers a tangible experience. There’s a reason mos

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