Penton Media’s NewHope360, in conjunction with Sterling-Rice Group, has announced Enzymedica’s Digest Gold with ATPro™ as winner of the 2013 NEXTY Award. The top honor in the supplement category was chosen from thousands of competitors at Natural Products Expo West, recently held at the Anaheim Convention Center from March 7 to 10. The gala conference drew over 63,000 attendees and 2,428 exhibiting companies, making it the largest tradeshow for the natural, organic and healthy products industry in the world.
The NEXT Forecast NEXTY awards honor thought leaders and innovators from the Expo West 2013 show in 3 categories—Natural, Organic and Functional Foods and Beverages; Supplements; and Natural Living. Only sixty-one nominees were selected out of thousands of competitors, and Enzymedica was one of only four companies nominated in the Supplements category.
In the supplement category, Enzymedica, manufacturer of the new technology, ATPro, garnered 35.74 percent of the votes, followed by Twinlab at 30.09 percent, Flora at 20.85 percent, and Heel Inc. at 13.32 percent. Consumers, retailers and manufacturers in the industry weighed in to elect these standout companies—industry provocateurs helping to shape the landscape of natural products worldwide. According to NewHope360, NEXTY winners are involved in “shaping and changing the natural products industry with innovative ideas and strong leadership.”
ATPro technology, a digestion innovation from Enzymedica, was unveiled at Expo West as a new feature of the company’s flagship Digest Gold™, the most potent and number-one-selling digestive enzyme product in the market. When cells do not have proper levels of energy, enzyme production can decline, which reduces our digestive ability. ATP (adenosine triphosphate) is the fuel or energy source for every cell in the body. The new ATPro technology is a blend of critical nutrients that provide ATP and enhance ATP production in order to promote digestion, assimilation, and energy production.
Digest Gold with ATPro is available in health food stores nationwide and online.