Nutrition Business Journal

Direct Sales IV: MLM, Internet, DRTV & Mail Order

Multichannel approach fuels growth.

A growing number of nutrition industry companies are adopting direct sales and marketing strategies, taking their messages directly to consumers instead of relying completely on traditional retail stores. Moreover, many are now embracing multichannel marketing plans, including such varied approaches as television infomercials, direct- response print ads, radio advertising, catalogs and the

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