Nutrition Business Journal

The DNA Complications

Will barcode testing become the new industry standard?

The March agreement between GNC and the New York attorney general’s office that paves the way for GNC to use DNA barcode testing—at least for incoming raw materials if not for finished-product extracts—raises several questions about how testing protocols may reshape the supplements industry. Not least of those is whether the agreement—even if it is good news for GNC in the short term (its stock price rose 7 percent on news of the compact)&mda

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