Natural Foods Merchandiser

Busy shoppers looking for foods that meet specific dietary needs appreciate any help they can get in the aisles. Marketers are beginning to wise up and cater to these growing consumer populations. One company, Vestcom International, based in Little Rock, Ark., is offering SKU-related labels to help easily identify foods with color-coded flags that read gluten free, organic, heart healthy, healthy kids and low sodium, for instance.

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