Nutrition Business Journal

Eating by the hour

Intermittent fasting is a hot trend, but where are the supplement companies?

So many diets are based on what you can or can’t eat, but the diet of the moment, intermittent fasting, is based on when you eat (or when you don’t eat, depending how you look at it). It’d be easy to assume that there isn’t a lot of room for the supplement industry in a diet based more on schedules than ingredients, but experts and trainers say intermittent fasting has opened a promising space for the right products with the right marketing.

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