Super Soft Organic Cotton Products to Premiere at
Natural Products Expo East at Booth #137
(Buena Park, CA) – It may be comfortable, but the realities behind conventional cotton are anything but comforting. Fact is, conventional cotton is the most toxic crop on the planet. It accounts for greater than 10 percent of all the world’s pesticides and a full 25 percent of the world’s insecticides. Those toxins affect everyone from farm workers overseas to your little angel at home. But there is an alternative: organic cotton. A number of companies have gone green, but Ecoland, Inc., a small, family-owned business built on a philosophy of simplicity, produces the softest organic apparel available.
Ecoland™ uses only the highest quality 100% SKAL certified organic cotton. Their current lines, boasting super soft products for babies, toddlers and ladies will premiere at the Natural Products Expo East tradeshow, located at booth #137 in Baltimore, MD, October 4-7, 2006.
Spawned by an honest desire to share the energy and vitality of an organic lifestyle, Ecoland™ apparel stands out from that of larger manufacturers. “Living an organic lifestyle is the most important thing we can do to help protect our health and environment,” says Tracy Leung, the apparel designer and mother of two who founded Ecoland, Inc.
Ecoland’s apparel lines are pure and clean, without unnecessary printing, trimming, embroideries or appliqués. All garments are produced conscientiously from cotton seed to finished product. Following a strictly regulated organic growing process, items are manufactured in a sweatshop-free environment and packaged in recycled paper boxes printed with soy based ink.
The company’s women’s line – Ecoland for Her – includes tanks, long-sleeve crews, underwire soft cup bras, hipsters and draw string pants. Their first and most extensive line – Ecoland for Angel – has offered top quality organic cotton products for toddlers and babies since October 2004. Babywear includes bodysuits, short-sleeve lap t-shirts, blanket and knot hat sets, tank/short sets, long-sleeve lap t-shirt/pant sets and reversible bibs. Toddler apparel includes girl’s camisoles, boy’s tanks, boy’s crews, girl’s hipsters and boy’s briefs.
Organic cotton clothing not only reduces exposure to toxic and persistent pesticides on the skin, it eliminates the contamination of soil, air and water. In stark contrast to conventional cotton cultivation, organic production systems replenish and maintain soil fertility and build biologically diverse agriculture.
Ecoland was established as part of an all-inclusive organic lifestyle, which the general public has embraced in recent years. “Consumers are no longer simply eating organically grown food – they are wearing clothes, using personal care products and outfitting their kitchens, bathrooms and bedrooms with products made with organic cotton,” says Rebecca Calahan Klein, president of the non-profit trade association Organic Exchange. A recent report by the Oakland, CA-based organization indicates that organic cotton is moving out of its niche market into the mainstream. The use of organically grown cotton by retail titans, fashion designers and small and medium size companies has led to dramatic growth in global retail sales of products containing organic cotton. The Organic Exchange Spring 2006 Global Organic Cotton Market Report, projects global organic cotton product sales to skyrocket to $2.6 billion by the end of 2008, reflecting a 116 percent average annual growth rate.
Ecoland’s products are found nationally at Whole Foods Market and Wild Oats Market. They are available to retailers in free-standing, pre-assembled display boxes. The boxes are attractively designed and created with space efficiency in mind. Each display occupies just 1.2 square feet of floor space and will create the sales value app. $1300.
Ecoland for Angel – Baby (66 pack): $692
Ecoland for Angel –Toddler (70 pack): $638
Ecoland for Her – Ladies (67 pack): $651
Each complete set includes samples, free-standing display box and point-of-sale marketing kit.
Natural Products Expo East takes place October 4-7, 2006 at the Baltimore Convention Center, in Baltimore, MD. For details, visit www.expoeast.com.
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