Nutrition Business Journal

Entrepreneurs Still Entering the Supplement Space

JOBS act, crowdfunding, and technology open new paths to startup capital

As far as investors go, you can’t get better cachet than having Jay Z and Beyoncé on your books. The couple recently announced their backing of 22 Days, a powder, bar and lifestyle brand launched by their personal trainer. The vegan diet supplements have been quietly sold at juice bars and Vitamin Shoppe, but with the couples endorsement and funding, one can imagine a day when the gold-wrapped bars will be seen peaking out of every purse and briefcase.

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.