Better Business Bureau and EuroPharma Inc. are pleased to announce a national partnership to promote trust between businesses and consumers.

EuroPharma, an A+ rated BBB Accredited Business through the BBB in Wisconsin, joined the Council of Better Business Bureaus National Partner Program Jan. 30. The new affiliation combines the efforts of both organizations to support ethical marketplace practices through industry self-regulation.

“I am very proud of our commitment to truthful and ethical business practices,” states Terry Lemerond, president and founder of EuroPharma, Inc. “EuroPharma has been a BBB Accredited Business since 2010, and is now one of only a very few companies in the dietary supplement industry to be approved as a National Partner. It is important to me that EuroPharma serves as a model for others in our market to similarly support truthful advertising and self-regulation.” EuroPharma is a BBB Accredited Business with an A+ rating through the BBB.

"We're pleased to welcome EuroPharma as a BBB National Partner, and look forward to working with them for years to come," said Rodney Davis, CBBB senior vice president. "National Partners are the cornerstone of our industry self-regulation programs and are critical to our work in advancing marketplace trust between consumers and businesses large and small."

National Partnership enables CBBB to continue its service as the leading voice for self-regulation and enhances EuroPharma’s industry leadership and support of best business practices.