Natural Foods Merchandiser

Expo Briefs

Boost your bakery, fortify foodservice
Healthy baking is no longer an oxymoron, and neither is healthy restaurant food. If you seek to spice up your foodservice offerings, check out these five-course seminars.

The "Healthy Customers, Healthy Profits" seminar, from 8 a.m. to 3 p.m. on Wednesday, March 22, at the Anaheim Hilton, is the place to be if you are interested in healthy foodservice trends, menu ideas, boosting sales through nutrition marketing and more. The seminar includes breakfast and lunch. For information and registration, visit Sign up early for a discounted price.

Learn how to make your store's fresh-baked goods more healthful by signing up for the "Healthy Baking" seminar from 9 a.m. to 4 p.m. on Thursday, March 23, at the Anaheim Convention Center. Industry experts will give half-hour to hour-long presentations on everything from formulating whole-grain baked goods to incorporating omega-3 fatty acids. Lunch is included. Information and registration:

Scanner technology simplifies Expo's New Product experience
Many retailers make the New Products Showcase their first stop at Expo West. This year, visitors to the popular showcase can save time and effort, thanks to handheld PocketPC scanners provided by Living Naturally.

The scanners, which work like Living Naturally's Scan Genius system, allow visitors to scan barcodes of each product in the showcase that interests them. The PocketPC will display details of the item, including description, package size, order minimum, wholesale price and MSRP, distributors, ingredients, and broker representation. You can request more information by e-mail and rate the highlighted products. When you return the scanner, you'll receive a printout of the products you liked, listed alphabetically and by Expo booth number. You'll also be entered into a raffle for a laptop computer.

Results of retailers' New Products Showcase ratings will be published on New Hope's New Products Launch Pad and Living Naturally's Web portal, Natural Market Watch.

Natural Foods Merchandiser volume XXVII/number 3/p. 34

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