Growing a natural products business requires capital—a whole lot of it if expansion happens quickly. If Walmart calls your company tomorrow wanting to stock your organic crackers throughout an entire region, where will you find the money and manpower to make it happen? This is where investors and investment bankers can come in handy. They are two separate entities, but Janica Lane, partner at Partnership Capital Growth Advisors, says entrepreneurs are often confused about who does what. Lane breaks it all down for you and offers strategic advice on how and when to bring the financial experts.