Nutrition Business Journal

Food transparency rules the day as mobile apps rush to inform baffled consumers

Fooducate, GoodGuide & Shopwell rate healthy brands, while One Degree builds trust & compassion to garner repeat customers.

More than half of all Americans now own a smartphone, according to a recent report by market analysts Nielsen. Further, these smartphone owners spend an average of 39 minutes a day using them to view “apps”—those now-ubiquitous, self-contained software packages that have transformed the way digital information is delivered.

Given food’s importance in our lives, it’s unsurprising that many of these apps are concerned with what we eat. In

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