Media Relations Inc. (Publicity.com) is pleased to announce its selection as agency of choice for Fruit d’Or Nutraceuticals, a division of Fruit d’Or Inc. With this new agreement, Media Relations will provide trade and consumer public relations and strategic marketing services for the Cran Naturelle product line.

“We are thrilled that Fruit d’Or Nutraceuticals (crannaturelle.ca) has chosen Media Relations as its agency,” said Mike Danielson, partner and director of Media Relations Health and Nutrition division. “We are particularly excited about Fruit d’Or Nutraceuticals’ analytical testing work conducted at the University of Madison by Complete Phyto Chemical Solutions. This is a category game changer because it will satisfy consumers’ demand for ingredient transparency and labeling.”   

“We chose Media Relations because its team has demonstrated an enthusiastic desire to help build our brand, grow our business and generate new sales beyond urinary tract health,” commented Director of Sales and Business Development Stephen Lukawski, adding that the agency already represents a number of current Fruit d’Or customers. “I truly believe that Media Relations’ extensive experience and industry knowledge will give us more credibility and brand awareness in the nutraceutical market for Cran Naturelle and our other cranberry ingredients.”

“Media Relations has been promoting premium, branded ingredients within the natural products industry for more than 20 years. We look forward to expanding awareness of our brands Cran d’Or and Cran Naturelle through their use of media-grade content, and consumer education delivered by highly qualified key opinion leaders,” said Sylvaine Dufour, vice president of sales and marketing for Fruit d’Or Nutraceuticals. “Media Relations shares our value system for the need to provide quality ingredients that offer safety, efficacy, standardization and authenticity.”

Fruit d'Or Nutraceuticals is a vertically integrated company located in Quebec, Canada. The company has become a global leader in organic processing and supply of nutraceutical cranberry and blueberry powders. Cran Naturelle best-in-class organic cranberry is clinically studied, 100 percent, all-natural, whole-food organic cranberry that is non-GMO verified, containing no fillers, additives or flow agents. Independent laboratory testing shows it contains the highest proanthocyanidin content of any natural cranberry ingredient on the market.