FutureCeuticals, Pathway strike distribution deal

FutureCeuticals, Pathway strike distribution deal

Pathway International will commercialize and distribute FutureCeuticals' range of products in Australia and New Zealand.

FutureCeuticals is excited to announce a distribution arrangement with Pathway International to commercialize and distribute its range of products in Australia and New Zealand.

“The sophistication of the Australian and New Zealand markets aligns well with our commitment to delivering the highest quality natural products supported by careful, responsible scientific research,” said Brad Evers, FutureCeuticals’ director of business development. “Pathway’s capabilities and leadership position in healthy ingredients present a substantial opportunity to extend the success of our brands and products into Australia. We are very excited about this new partnership.”

“We are equally excited about the opportunities that we can see for the FutureCeuticals ingredients in the Australian and New Zealand markets, and this partnership comes at a time where there is enormous interest in whole foods and superfoods as an addition to one’s dietary intake to supplement the nutritional deficiencies of an unbalanced diet in today’s busy environment,” said Wayne Coote, managing director of Pathway International. “The variety, functionality and quality of ingredients in their range is unprecedented and the science that has been invested to date, with more to come, puts FutureCeuticals in a class of their own when it comes to formulating products for consumers in this space. This agency fits perfectly into the family of companies that Pathway proudly represents.”


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