Nutrition Business Journal

Getting Packaging Design Right

How brands are fumbling, and how they can improve

In my early retail days, a senior merchant once told a colleague, “You need a hard hat to shop in your department!” Not exactly tactful, but those words ring true for me years later when navigating through the rubble found amongst the packaging design of natural brands.

I have a deep passion for and commitment to health and wellness, so the organic/naturals category hits close to home.

Like most everybod

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