In the U.S., Western Europe and Japan— which together comprised 70% of global supplement sales in 2006—growth rates have slowed to the modest single digits, and even took a tumble in Japan's case with a decline in sales in 2006. But the global supplement industry is still far from mature. Emerging markets have taken up the running, with Eastern Europe and Latin America turning in 17% and 13% growth, respectively, in 2006. China has been the largest growing
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