Nutrition Business Journal

Go With the Gut

For now, the best opportunities—and science—around personalized medicine are in probiotics

There are some 10 trillion bacterial cells inhabiting the human gastrointestinal tract yet only 10 billion human cells in the entire body. It raises the legitimate question of just what we are made of and who’s running the show here.

When the nutrition business hears “bacteria,” it thinks “probiotics.” And rightly so. Probiotics, the so-called “friendly bacteria,” are the number one ingredient by sales in both n

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