Nutrition Business Journal

Going after the good fat

“Brown fat” may burn calories, but the “on” switch is elusive for supplements.

Supplement makers have a complicated relationship with fat. Outside the industry, dietary fat is making a comeback. Paleo bloggers are pouring coconut oil into smoothies. Endurance athletes are talking about “good fats.”  Even butter is getting a thumbs-up. But for body fat, supplements aim to “burn” or “block” it.

Now a form of body fat largely unknown to many consumers may be set to complicate that relationship

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.