Nutrition Business Journal

Going big in Brazil

Proven paths to success in Latin America’s biggest market

Although Brazil is already the largest supplement market in Latin America, it still offers substantial opportunities for further development.  Of the 63 percent of Brazilians who currently use supplements, the vast majority of them (65 percent) are considered “light users” who take one to two supplements a day, primarily vitamins and minerals.

Introducing existing customers to existing categories could be a winning play.

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