The good (and bad) surprises of launching a natural business


In the second video of a series, eight natural entrepreneurs who exhibited (or launched!) at Natural Products Expo East 2012 share what has most surprised them—good and bad—about launching their business. In this video:

  • Sonja Sheasley, Founder, Bum Boosa Bamboo Products
  • Alejandro and Cara Paiuk, Founders, Nutty Cow
  • Katie Jesionowski and Silvia Gianni, Founders, MySuperFoods Company
  • Darren Baker, Founder, Flax Seasoning
  • Kris Whelan, Founder, Blue Buddha Beverages
  • Funlayo Alabi, Founder, Shea Radiance

Watch the previous video

Interviews by Caren Baginski
Produced by Erin Manning

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