NEDERLAND, CO- Green Marketing, Inc., a marketing strategy and consulting firm based here, announces its expansion. Through filling both executive and support staff positions and providing a wider range of services, Green Marketing Inc. is now a full service marketing agency.
With its expansion, Green Marketing Inc. now offers its clients the ability to outsource all of their marketing needs. �This can reduce overhead and operating costs while adding a much-needed air of objectivity to marketing strategy. Through this expansion President Darrin Duber-Smith believes the company will be better able to handle greater capacity and offer a more all-encompassing package to their clients. This expansion includes brand development, advertising, packaging, internet marketing, PR, events, graphic design, copywriting, and all other forms of marketing communications
The addition of services is complemented by the addition of staff. Among the new additions are, Marketing Strategy Analyst Dr. Clay Daughtrey, and Marketing Coordinator Koren Henson.
Dr. Daughtrey specializes in event marketing. �These interests were developed from his previous jobs, which included working for the Charlotte Coliseum, the Olympic Games, Walt Disney�s World on Ice, Ringling Bros. and Barnum & Bailey Circus, and various college athletic departments. Dr. Daughtrey has received grants and conducted research for the Colorado Rapids, United States Golf Association, United States Swimming, and World Championship Wrestling. �He has published articles in the areas of event/team marketing, consumer behavior, marketing pedagogies and the legal environment of marketing. He is also currently Professor and Marketing Department Chair at Metropolitan State College of Denver�s School of Business.
Koren Henson, Green Marketing Inc.�s new Marketing Coordinator has a background in social sciences and visual communications. Her research has included social implications of Internet interaction in both business and personal realms, visual communication without written or verbal language, and culture as a target market.�
With greater diversity in staffing Mr. Duber-Smith hopes to broaden the range of knowledge and capabilities at his disposal and that of his clients. Creating an environment more conducive to critical thinking and an �out side the box� approach to green marketing.
President of Green Marketing, Inc., Darrin Duber-Smith has 20 years experience in the marketing field and extensive knowledge in the natural, organic, and green products industries. He is a visiting professor of marketing at Metropolitan State College of Denver as well as adjunct faculty at the University of Colorado �Boulder, Leeds School of Business.