GWI dares to be different

It's coming. The Grand Opening of GWI, the Ingredients Superstore, at Supply Side West 2013. And it's going to be lofty! With it, GWI CEO Jim Schultz and his team stand true to their goal of Daring to be Different—in their standards of ingredient distribution—as well as their booth design, a floating 20-foot-high spectacular.

"At GWI, we want people to know what we stand for and to exceed customer expectation," Schultz said. "So why not we start with a sky-high trade show booth?"

Having partnered with trade show expert Skyline Exhibits-Los Angeles to develop its new booth, GWI aims to amaze with a design that complements the official corporate name of the company: Green Wave Ingredients. The construction actually translates the company's name by creating an actual set of two waves.

"We're excited to be part of the GWI branding process," stated Derek Arnold, Skyline creative director. "We developed a look with more of a physical translation than a metaphorical one. The design also exhibits the company's creativity, corporate strength and cutting edge innovation."

Collaborating with the entire team at Skyline, the end result is nothing short of spectacular, as noted by Skyline-LA President Jeff Johnson. "I'm a veteran of the trade show industry and I must say that when GWI requested a 'wow factor,' we were immediately able to check that off from the objective list."

"Working with Skyline, our marketing team wanted to evoke a sense of openness and yet create plenty of room for meeting space," Schultz confirmed. "So we 'took to the air' and the end result is a functional floor plan and attractive presence. The show will be the perfect setting for us to introduce ourselves as the Ingredients Superstore. In more ways than one, we intend to leave an impression with new prospects and reassure our longtime customers that our name is synonymous with distribution excellence."

Using its new booth as the venue, GWI will also host a Grand Opening spectacular on Thursday, Nov. 14, from 3 to 5 p.m. The company invites all customers and other stakeholders to the event at the new booth #20005.