Nutrition Business Journal

Hard to Swallow

Older consumers report “pill fatigue,” but will a generation raised on tablets accept gummies?

Would you rather choke down one more pill every day for the rest of your life, or die two years earlier?

The answer may seem glaringly obvious. What’s one more pill, right? But according to a recent American Heart Association survey of 1,000 people (average age 50), it’s not so cut-and-dried. Eight percent said they’d rather skip the pill and take the risk. One in three said they’d risk shortening their life by as much as one

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