In response to increased client demand for its services in this key growth region, Healthy Marketing Team is pleased to announce the opening of an office in Singapore.
Effective July 1, Senior Partner Sam Waterfall will be based locally to lead projects with clients across the regional growth markets. Sam has driven the company’s work in Asia since 2010 and led client branding, innovation, naming and NPD projects across the region. His experience and expertise combine consumer understanding with live project and detailed branding capabilities. Sam was a natural fit for the position and has a vital role to play in understanding and interpreting specific trends and issues from both the East and the West, and in doing so to help HMT’s clients to capitalize on the opportunities in these dynamic markets.
Sam comments about the opportunity: “HMT has been working as a specialist marketing task force for our clients across ASEAN, India, China as well as in Korea and Japan. In every case we've found that adding the rigor of our proven FourFactors® Brand Acceleration System to the ambition of our clients has helped them to launch faster and stronger brands. Opening HMT in Singapore is a sign of our commitment to serving the brands, the marketers, the innovators and the entrepreneurs across the region—and helping them to get it right. We look forward to working with government departments, multinationals, local manufacturers and ingredients players to deliver better products for consumers and better business for our clients."
HMT continues to be well positioned for growth and to service new markets by adding capabilities to our team. In addition to opening a new office, the company is pleased to welcome Per Sundelin to the Healthy Marketing Team as an expert consultant. With more than 25 years of marketing and sales experience, including 15 years of global experience from Tetra Pak, Per has accumulated solid insight in B2B2C collaborative brand building and brings to the team his experience from key growth markets.