Heel, Emerson Ecologics expand distribution alliance

Heel, Emerson Ecologics expand distribution alliance

Effective April 24, Heel will be available only through distribution; Emerson will be the preferred distributor for its practitioner products.

Emerson Ecologics LLC, the leading provider of the highest quality professional nutritional supplements to health care practitioners and their patients for over 30 years, today announced their expanded strategic partnership with Heel Inc., a homeopathic pharmaceutical manufacturer committed to quality. Effective April 24, 2013, Heel products will be available only through distribution; Emerson Ecologics will be the preferred distributor for their practitioner products throughout the United States, excluding Florida and Puerto Rico. Heel's decision to move to a distributor-only business model will allow the advancement of its commitment to their evidence-based modern research program and provide improved ordering benefits to their health care practitioner customers. Emerson offers west and east coast distribution centers that will allow Heel customers to enjoy guaranteed two-day delivery times.

Heel Inc. is a pharmaceutical company that manufactures medicines from ingredients found in nature. Heel believes in building the bridge between homeopathy and conventional medicine to improve patient care and health. Widely recognized as the maker of TraumeelĀ®, Heel medicines are available to patients through physicians and licensed health care practitioners, independent pharmacies, retailers and fine natural product stores throughout the United States.

"We are honored to have been selected as Heel's preferred distribution partner," remarked Andy Greenawalt, Emerson Ecologics CEO. "With continually advancing customer-centric benefits, such as a mobile website and tools to help practitioners engage with their patients, like our award-winning uevolve magazine, Emerson is a trusted partner for over 20,000 integrative practitioners in running a successful practice. Emerson is looking forward to the opportunity to serve Heel's customers and provide them with the very best customer experience."

"This partnership strengthens our ability to meet the needs of our customers, who in many cases, are already served by Emerson Ecologics. This new arrangement will streamline the ordering process for our customers' medical supply needs with just one call. This partnership will also allow us to focus on our core competencies, including clinical research, product support and brand development," said Cliff Clive, CEO of Heel Inc.


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