IMG Co-Founder to Discuss Practical Applications for Effective Marketing
SALT LAKE CITY, September 25, 2006 -- Jeff Hilton, president and co- founder of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, will present "Marketing Makeover: From Good Enough to Fabulous," at the Natural Products Expo East Trade Show and Conference on Friday, October 6 from 1 - 2:15 p.m. in room 314 on level 300 of the Baltimore Convention Center in Baltimore, Md. Hilton, along with fellow marketing expert Jeff Spear of Studio Spear, will discuss ways manufacturers, suppliers and retailers can improve efficacy of their packaging, advertising, collateral and internet presence.
"The marketplace for natural products is increasingly more competitive, raising the bar for excellence in marketing strategy and execution," said Hilton. "Attendees will learn practical ways to improve or upgrade the marketing and branding of their products and ingredients."
Jeff Hilton is co-founder and president of Integrated Marketing Group (IMG), a marketing and branding agency. He has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 27 years of broad-based business experience, including 17 years spent within the natural products industry. In addition to helping build a variety of major national brands, Jeff led IMG to become the first U.S. agency to certify in the National Training Institute's FTC Advertising Compliance Course.
Jeff Spear is currently president of Studio Spear, www.studiospear.com, a marketing and creative services consultancy.
Specializing in strategic planning and various marketing-related activities, Spear provides consumer companies with effective brand- building strategies.
Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries.
Natural Products Expo East, www.expoeast.com, features more than 1,700 exhibiting companies and 20,000 attendees. It has served the industry for more than 20 years by bringing the leaders in every field to educate participants on the latest trends, products and information concerning natural and organic products.
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