How to launch a novel ingredient

If you think you can just whip up a new ingredient in your kitchen and sell it to natural food or dietary supplement manufacturers, think again. Launching an ingredient is a multistep process that could take an entire tome to explain. But who has time for that? We called in a top expert, Dean Mosca, president of Proprietary Nutritionals, to give us the process in a brief, but very detailed and info-packed nutshell.