Natural Foods Merchandiser
How many of your customers are on social media?

How many of your customers are on social media?

You know your audience's demographics—now connect with them online at their favorite social media hangouts with this social media market overview.

By the time you read this, the data below will probably be out of date. That’s because the world of social media moves fast, and the production cycle of a print magazine (where this article was originally printed) can’t keep up. It’s so rapidly changing that even social media “experts” don’t claim to be experts because they’re continually learning about new networks and tweaks to existing ones.

But rest assured, this doesn’t mean that you should discount the data (released in March) or that you shouldn’t use social media to enhance your business. This social media market overview can show you which online tools your core customers are using so that you can connect with them.


  • 845 million active users
  • 57 percent are female
  • 43 percent are male
  • Users visit 40 times per month and spend 23 minutes per visit
  • 47 percent of users’ annual household incomes are $50,000 to $99,999


  • 127 million active users
  • 59 percent are female
  • 41 percent are male
  • 13 percent of all individuals online use Twitter
  • 54 percent of Tweeters use mobile


  • 81 percent are female
  • 19 percent are male
  • 50 percent of users have children
  • Half of all users are aged 25 to 44
  • Whole Foods Market is a leading retail user with more than 25,000 followers


  • 150 million users worldwide
  • 60-plus million users in the U.S.
  • Even male-to-female ratio
  • 64 percent use the site for business growth
  • 39 percent are managers, directors, owners, CEOs or vice presidents
  • 2 million companies 
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