Every refrigerated product run is a ticking time bomb. Todd Beckman, former vice president of business development and operations at WhiteWave Foods and cofounder of NextFoods, knows this as well as anyone, having dealt in perishable products for decades. Yes, it can be tough to get your soymilk or spinach dip to retail within a tight window, but strategic planning helps the process run smoothly. Beckman shares his experience.