You want to integrate social mission into your natural products company's DNA, but how can you make sure you have the margin and the turns to make that mission profitable? Make no mistake, a socially-conscious business is still a business, and to have an impact you need to stay afloat and grow. David Simnick, whose company SoapBox has unique charities tied to each of its soap SKUs, learned the hard way that it's not just mission that sells your product—it's product quality too.