How Whole Foods works

However you feel about Whole Foods Market, the truth is, getting your natural food or beverage into one or many of its stores can really help trigger your startup’s success. This retail giant has a customer base that seeks out value-added products such as organic, specialty and fair trade. It also can launch you into regional or national distribution and put you on other retailers’ radars. But in order to crack into Whole Foods, you really have to understand its unique business model, mission, decision-making hierarchy and more.

Bob Burke, cofounder of Natural Products Consulting Institute, and James Curley, founder of JFC Market Management, tag-team this excellent, easy-to-follow presentation that demystifies the entire system to help you know how to approach Whole Foods.

This video is an excerpt from a two-day seminar natural products consultant Bob Burke held with in San Francisco in May. Learn more about Burke's natural products sales seminars at the Natural Products Consulting Institute website.

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