IMG Goes "All the Way" with Provocative Media Campaign

SALT LAKE CITY, Aug. 6, 2008 --- Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, announced today the launch of a new media campaign for LIFE SPAN labs, manufacturer of men's sexual health supplement, 112 Degrees. This tongue-in-cheek print, outdoor, online, television and radio advertising campaign supporting the 112 Degrees product will run in select key markets and targets the male baby boomer demographic via retro verbiage such as "sexual revolution," "summer of love" and "mojo." Most notably, the radio spots utilize a series of bleeps and beeps to censor more bawdy language.

"LIFE SPAN labs is committed to safe and effective products, which gives them a distinct edge within a category flooded with questionable companies offering bogus formulations," said Matt Aller, IMG partner and creative director. "This media campaign is full of engaging concepts that will surely speak to mature males seeking a product like 112 Degrees to support a healthy sexual lifestyle."

Listen to the ad (MP3 download - requires MP3 Player or right mouse click and select "Save Target As...")

IMG also manages LIFE SPAN's national public relations campaign focusing on media relations and increasing product awareness and has created a range of marketing materials, including a company and product Web site and corporate collateral materials.

About IMG:
Integrated Marketing Group ( is a decade-old marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.

About LIFE SPAN labs:
LIFE SPAN labs is the manufacturer of men's sexual health supplement,
112 Degrees. Based in Portland, Oregon, LIFE SPAN labs is dedicated to providing high-quality, all-natural products that support male sexual health including sexual performance and male urogenital function. For more complete information about 112 Degrees and LIFE SPAN labs, including tips on improving both male sexual health and male sexual performance, visit and
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