Nutrition Business Journal

The Indian paradox

Nutrition market in India remains highly attractive, highly frustrating

When it comes to the future of food, India can give Silicon Valley a run for its money. Innovation hubs like Mumbai and Bengaluru continue to attract talent and rupees, with newcomers like Gurgaon making waves for their focus on hyperlocal food delivery. Just as observers see in the United States, much of the “food tech bubble” in India ties to delivery—companies like Blue Apron and Purple Carrot, Mark Bittm

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