Halloween is second only to Christmas when it comes to making money for mass retailers—and increasingly, natural ones.
The stats in this infographic (from the Stop Zombie Mouth, a campaign by the American Dental Association and PopCap games) may give you some new ideas for merchandising this Halloween.
For instance, Coloradans search Google most often for organic candy; Oregonians for gluten-free; and Kentuckians for sugar-free. In 2011, gluten-free candy searches surged past sugar-free.
Source: PopCap Games