NBJ
Infomercials and internet advertising still ripe for egregious claims

Infomercials and internet advertising still ripe for egregious claims

Despite more scrutiny from regulators, supplement sales through direct TV, radio and print channels posted a strong 2011, according to NBJ research, reaching $1.6 billion on 5% growth. Furthermore, internet channel sales grew an impressive 13% annually to $1.3 billion.

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish