Natural products branding agency Integrated Marketing Group (IMG) has been selected to create and execute an integrated product launch campaign for the new LifeSeasons(TM) line of natural dietary supplements. Launch will include public relations, packaging, advertising, web site development, sales collateral, video production and in-store display activity.
LifeSeasons is a comprehensive line of supplements formulated to provide focused nutritional support during critical stages of life. In addition to a foundational daily nutrient blend, the LifeSeasons line will feature condition-specific products for targeted health concerns such as blood pressure, joint health, weight control, cholesterol and antioxidant levels.
"We're pleased to be working with a company that is so committed to multi-generational health," stated Jeff Hilton, IMG co-founder and partner. "The LifeSeasons philosophy has tremendous potential for 'best in class' products that will appeal to a wide range of consumer and trade audiences."
"Integrated Marketing Group has been a respected pioneer in the natural products industry for more than a decade," said Darrin Peterson, president of LifeSeasons. "Their inherent understanding of this complex industry is evident in the diverse launch effort they are implementing for LifeSeasons."
About Integrated Marketing Group:
Integrated Marketing Group (www.imgbranding.com) is a decade-old marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements. For branding articles and resources, visit www.imgbrandwire.com
About LifeSeasons, LLC:
Based in Dallas, Texas, LifeSeasons was founded on the concept that every stage of life has its own unique nutritional needs. The LifeSeasons line features a comprehensive, synergistic approach that combines core daily nutrients with a range of effective and proven indication-specific ingredients. For more information, please visit www.LifeSeasons.com .