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Internet once again leads direct channels in growth of nutrition industry sales

Internet once again leads direct channels in growth of nutrition industry sales

Although the lion’s share of nutrition industry sales are rung up in brick-and-mortar retail stores, direct channels continue to play an important and growing role for the industry. Sales via direct-to-consumer channels increased 4% to $15 billion in 2009, as companies with a multi-channel sales strategy found ways to leverage their brands and weather the uncertain economy. Not all is rosy on the direct-selling front, however, thanks to increased scrutiny from regulators, consumers and credit card companies.

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