Protein100TM is the latest product containing DSM Food Specialties’ award winning protein hydrolysate PeptoPro®. Launched in the USA by leading nutritional solutions provider Genesis Today Inc., Protein100 is a bioavailable liquid protein dietary supplement, produced specifically for consumers wanting to support their daily protein intake needs.
Commenting on the launch, PeptoPro’s National Accounts Manager, Reto Rieder announced: “We are delighted that PeptoPro has been incorporated in Genesis Today’s Protein100. Unlike other peptides, PeptoPro does not leave a bitter after taste, and therefore does not detract from the palatability of the finished protein powder supplement. What’s more, research and trials have shown PeptoPro’s ability to aid muscle recovery time, preventing muscle damage and promoting healthy recovery, making it the perfect choice for manufacturers aiming to produce high-quality, high-protein products.”
Genesis Today’s Director of R&D and Quality Control, William Brescia added: “In our quest to create the ultimate bioavailable liquid protein dietary supplement, we scoured the market for a suitable casein hydrolysate. We chose PeptoPro because of its unique functionality as an award winning peptide mixture. Its composition of predominantly di- and tri-peptides means the formula is easily absorbed without digestion, resulting in an effective direct source of bioavailable protein being delivered to the body. We are confident PeptoPro and Genesis Today’s Protein100 will prove to be a winning combination.”
Protein100 comes in liquid form and contains no sugar, lactose, artificial colors, artificial sweeteners or artificial flavors. Available in 32 ounce bottles, it should be consumed in one-ounce servings and diluted with 4-6 ounces of purified water or 100% pure fruit juice. Thanks to the fast absorbing PeptoPro hydrolysates contained in Protein100, it is easy to digest and has been shown to support speedy muscle recovery, improved immune function, healthy weight control and improved joint health.
DSM is active worldwide in nutritional and pharma ingredients, performance materials and industrial chemicals. The company creates innovative products and services that help improve the quality of life. DSM's products are used in a wide range of end markets and applications such as human and animal nutrition and health, cosmetics, pharmaceuticals, automotive and transport, coatings, housing and electrics & electronics (E&E). DSM's strategy, named Vision 2010 - Building on Strengths, focuses on accelerating profitable and innovative growth of the company's specialties portfolio. Market-driven growth, innovation and increased presence in emerging economies are key drivers of this strategy. The group has annual sales of over EUR 8 billion and employs some 22,000 people worldwide. DSM ranks among the global leaders in many of its fields. The company is headquartered in the Netherlands, with locations in Europe, Asia, Africa and the Americas. More information about DSM can be found at www.dsm.com