Jarrow Formulas Announces the Launch of Blackcurrant + Lutein Intended to Reduce Eye Fatigue and Promoting Eye Function

Los Angeles, CA, June 4, 2008 – Jarrow Formulas Inc® has announced the launch of Blackcurrant + Lutein, a powerful formula targeted at reducing eye fatigue and promoting eye function.

New Zealand Blackcurrant is one of the most antioxidant-rich berries in the world due to the high content of polyphenol pigments (anthocyanosides) that lend the berries their rich purple color. Its capacity in reducing the oxidative damage caused by free radicals and reactive oxygen species, such as hydrogen peroxide, is even higher than that of blueberry. New Zealand Blackcurrant contains 4 times more polyphenols than European blackcurrant and is free of pesticides.

Lutein and zeaxanthin, antioxidant carotenoids found in dark green, leafy vegetables, are important components of the macular pigment in the eye. The macula is responsible for focus and color differentiation, and the macular pigment protects the eyes from ultraviolet radiation and oxidative stress

“Blackcurrants are an almost forgotten fruit in most American diets,” says Mark Becker, Director, Advertising/Communications for Jarrow Formulas. “This dark-colored fruit is jam packed with antioxidants, which have been shown to have significant health benefits.”

The suggested retail price (SRP) for Jarrow Formulas’ Blackcurrant + Lutein is $27.95 for a bottle of 60 vegetarian capsules. Recommended usage is 1-2 capsules per day, or as directed by your qualified health care consultant.

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, specialty antioxidants, probiotics, amino acids, standardized herbal concentrates and enzymes. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain Americans’ rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA.
For more information, contact Mark Becker, Director, Advertising/Communications for Jarrow Formulas toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.


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