Jeffery Bland says remaining authentic is a big challenge for natural products industry


Hall of Legends 2012 honoree Jeffery Bland, now chief science officer of Metagenics, is one of the industry's pioneers and was the first member of the Board of Trustees of Bastyr University among other accomplishments.

Bland says the industry must stay true to its principles, and adhere to making claims that are backed by science. 



Watch More Hall of Legends video interviews:

Hall of Legends 2012: What is the future of the industry?

Hall of Legends 2012: Industry leaders reveal their 'a-ha' moments

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Kiss My Face founders bring humor, integrity to natural personal care

UNPA's Loren Israelsen says personalized nutrition is the wave of the future

NOW Foods founder Elwood Richards reveals why his company isn't for sale 

Aveda's Cindy Angerhofer pays tribute to Norm Farnsworth

Carlson Laboratories founded on the basis of natural source vitamins

CRN's Annette Dickinson looks at natural standards and consumer expectations


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