Nutrition Business Journal
Juice Plus+ squeezes sales success from childrens market

Juice Plus+ squeezes sales success from childrens market

According to John Blair, vice president of product and research for Juice Plus+, annual sales for Juice Plus+® now total more than $300 million. The company’s sales growth leveled off in 2008 and into 2009—due in part to a domestic sales slowdown, which was brought about by slumping consumer purchasing across all sales channels, Blair said.

For many children, the idea of eating a plate of vegetables is far from appetizing. The network-marketing company Juice Plus+ knows this and has spent the better part of the

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