As of now, the former Kampffmeyer Food Innovation GmbH has a new corporate design and a new name: GoodMills Innovation GmbH. Following the renaming of the German mother company VK Mühlen AG to GoodMills Deutschland GmbH in October, this latest rebranding is the next step toward a uniform brand presence.
All business units remain unchanged under the umbrella of GoodMills Deutschland GmbH. The mills will continue producing their standard product range of premium milled grain products while GoodMills Innovation GmbH will continue refining the flours from its sister companies and serving the functional ingredients market.
Michael Gusko, managing director of GoodMills Innovation GmbH, explains: “We are still far away from unlocking the full market potential of the raw material grain. According to our motto “We unlock the power of grain” we will continue to focus on the technological functionality of milled grain products and on exploring the health potential of grain. Being part of the largest milling group in Europe will enable us to further strengthen our market position and to become even more competitive.”
Artisan bakeries and the food industry have been traditionally among the customers of GoodMills Innovation. The global clean label trend is continually boosting the demand for functional flours.