Nutrition Business Journal
Keep your eyes on ShopNBC

Keep your eyes on ShopNBC

ShopNBC is owned by ValueVision Media, an interactive retailer based in Eden Prairie, Minnesota and publicly traded on NASDAQ under the ticker VVTV. The shopping network reaches 78 million U.S. homes through cable and satellite, and programming also streams online at As of press time, VVTV was capitalized at $300 million, compared to $2 billion for HSN. QVC is owned by Liberty Media with a $13.5 billion market cap.

Insiders speak of ShopNBC as the quiet guys making too much noise in the world of direct selling

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