Lessons in brand development from Dang Foods

Lessons in brand development from Dang Foods

Ever try toasted coconut chips? They're amazing, as Dang Foods founder Vincent Kitirattragarn can attest. So amazing, he started a business importing and selling them through natural retail. Here, he offers his tips for other young entrepreneurs thinking about making the leap into the natural products business world.

Like many millennials, I entered the job market hoping to make the world a better place. One job after another promised karmic enlightenment through altruism. After a string of values-driven but unfulfilling jobs, I found that living up to other’s expectations isn’t fulfilling at all. My happiness came when I started focusing on my own project. I became motivated and gained the direction I so desperately wanted. Nothing sharpens the mind like the instinct to survive, and start

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